Source Preference in the Wild: How LLM Agents Favor Items by Source, and How to Reduce It
As LLM agents decide on users' behalf which product to buy, which hotel to book, or which paper to cite, a preference for items from certain sources (the sites or services they come from) shapes what users receive and which sources are selected. We study source preference in end-to-end search with 12 agent models across three domains. Comparing items from different sources that
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As LLM agents decide on users' behalf which product to buy, which hotel to book, or which paper to cite, a preference for items from certain sources (the sites or services they come from) shapes what users receive and which sources are selected. We study source preference in end-to-end search with 12 agent models across three domains. Comparing items from different sources that
This research highlights a critical bias in LLM agents, where their decisions are influenced by the source of information rather than purely by item quality. Understanding and mitigating source preference is crucial for ML engineers building reliable and fair AI agents that make decisions on behalf of users, impacting trust and adoption.